TEHRAN – An exhibition of Iranian costume designs by the Tiara Group will open at Tehran’s Shaiss Gallery on July 13.
The costumes, which bear beautiful patterns and embroideries, are designed by Elham Sattari and Tahereh Soltanlu based on Iranian taste and culture.
“People like to make use of different foreign brands, which are of course offered at high prices in the market,” Sattari told the Persian service of ISNA on Wednesday.
“However, we aimed to produce clothes of high quality at reasonable prices to encourage people to purchase Iranian brands,” she said.
“I believe our costumes represent our identity and if we can design costumes with the patterns and colors that mostly match our identity and culture, we can help in avoiding the invasion of Western culture,” she added.
Sattari also lamented that many gallery owners show no interest in holding exhibitions of costumes,forcing designers to show their products in private shows.
Designers need to be supported in order to hold more exhibits and produce better products, Soltanlu said.
The exhibit will be running until July 18 at the gallery located at No. 41 Shirzad St., south of Daneshju Park, on Vali-e Asr Ave.
RM/YAW
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